Sanrio characters create sweet summer vibes with Chupa Chups® in Japan
Sanrio has teamed up with the world’s most famous lollipop, Chupa Chups® for a limited edition clothing collection that is launched this week in Shimamura stores across Japan.
The collection involves a range of 5 uber cute t-shirts for young women. They all feature one of the popular Sanrio characters in a playful combination with the lollipop and the Chupa Chups® brand in soft summer hues.
Christine Cool, Area Licensing manager of Perfetti van Melle says: “We are very happy to team up with Sanrio’s characters. This collaboration brings two iconic worlds together which Japanese consumers are very fond of. Sanrio Far East has been our partner in Japan since the very beginning of our successful licensing activity in this market. They also have an in-depth understanding of the fun lifestyle philosophy of Chupa Chups®.”