Starbright Licensing: agent for Stumble Guys

Starbright, on the occasion of the Bologna Licensing Trade fair 2023, presents the latest acquisition of its licensing portfolio: Stumble Guys

Worldwide phenomenon, with over 90 million players a month, Stumble Guys is characterized by captivating graphics, a strong collectability, with over 200 characters, and interaction at the highest levels.

We have been delighted to learn that Stumble Guys has been able to create a real community, that is ever evolving, with lots of surprises and fun – in such a short time. This tells us, it’s a phenomenon in the making and a Brand with a lot of potential. 

Players are immediately captured by the game, competing with 32 players in real time, and with the possibility of inviting friends. The characters themselves, with iconic features, are suitable for multigenerational players, who use them daily.

Going viral in a very short time, thanks to both the free-to-play mobile genre, as well as a great team behind it, it is played in EMEA, APAC, North America and Latin America and is present on various social media platforms such as Tik Tok, Instagram, YouTube and Twitch, where it was recently seen as a top streamed game. 

According to Starbright, interviewed by Licensing Italia, it is a real promise of licensing and the release of merchandising will begin in 2023,  increasing its distribution in various categories and territories in 2024. 

We have been evaluating the possibility of investing in the gaming sector for some time” said Giada Paterlini and Isabella Barone, “and Stumble Guys is for us the most promising title, with all the features for a strong and long term licensing program. It’s definitely a game you’ll be hearing a lot about soon!

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