Among the absolute leaders in the licensing market, the properties represented by Maurizio Distefano the evolution of Licensing stand out for their brand strength, recognizability, and proven performance.
BLUEY CONFIRMED AS THE MOST-STREAMED SHOW OF 2025
Bluey, the number one show on Rai Yoyo starring the adorable Blue Heeler puppy and her family, has been confirmed for the second consecutive year as the most-streamed show in the United States in 2025. According to Nielsen data, viewers spent an impressive 45.2 billion minutes watching Bluey on Disney+, surpassing iconic titles such as Grey’s Anatomy and Stranger Things.
These figures once again highlight the extraordinary strength of the property, capable of captivating not only children but entire families, becoming a cross-generational phenomenon. With the first movie scheduled for release in August 2027 and an ever-expanding network of prestigious partners — including the recent collaboration announcement with Minecraft — Bluey continues to confirm its position as one of the strongest and most beloved IPs worldwide.
The beautiful style guides and Bluey’s success in Italy sees product lines selling out fast.
LISCIANI CARE BEARS™ LICENSED PRODUCTS ARRIVE ON THE MARKET
Since January 2026, the new Lisciani collection featuring Care Bears™, owned by Cloudco Entertainment, has been available on the market. The collection is designed to target a dual audience, developing across two complementary lines. The first speaks to an adult audience, while the second addresses younger consumers, combining fun and creativity.
Thanks to its universal values — such as kindness, sharing, and positivity — and the support of key partners, the brand continues to win over consumers of all ages. The timeless aesthetic, combined with fresh designs and artwork, allows for the development of an extremely diverse product portfolio, capable of appealing to a multi-generational audience, from adults to kids, and delivering tangible market results, further strengthening the property’s position.
BING AND FLOP RETURN TO VAL DI SOLE
From March 21 to 29, 2026, Val di Sole will host a new edition of Smiling Family Week, an initiative dedicated to families with preschool children and for the second year in a row, the week long event will feature Bing and Flop, bringing together outdoor adventure, learning and family time on the snow.
This year’s edition will take place in the Pejo3000 ski area and will offer children free ski passes, accommodation, and ski lessons, alongside special activities including meet and greets with Bing and Flop, dancing and games in the snow, and reading activities.
For grown-ups, a special session with an expert from SIP – the Italian Society of Pediatrics – is scheduled for March 23, focusing on the relationship between sleep and digital media. The meeting is part of the Le Buone Abitudini, a project developed in collaboration with the Italian Society of Pediatrics, Assonidi, Arkè – Un Dentista per Amico, Nati per Leggere, and Acamar Films.
Bing, the protagonist of one of the most beloved animated series for children worldwide – broadcast in over 130 countries and with over 11 billion global views on YouTube – also served as ambassador for Italy’s prestigious training initiative on January 29 for pediatricians and nursery educators on the management of infectious diseases in children aged 0 to 6. This work sits within the Le Buone Abitudini project, a campaign that has already reached over 64 million people across Italy, engaging more than 11,000 paediatricians and 400 educational institutions.
All Bing products are involved in and benefit from the visibility generated by these ongoing initiatives which are dedicated to supporting children and their families.
THE PARTNERSHIP BETWEEN ACAMAR FILMS AND COSTA CROCIERE CONTINUES
Following the impressive customer response since their arrival in 2024, the successful partnership between Acamar Films and Costa Crociere continues throughout 2026, bringing Bing themed children’s entertainment experiences to families on board. Since 2024, the collaboration has welcomed the beloved preschool character Bing onto Costa cruise ships.
Each week, families on board Costa Toscana and Costa Smeralda, can enjoy a wide range of themed entertainment activities including meet and greets with Bing, costume character parades, games, themed parties, and dance events.
Bing’s unique strength – its ability to create a deep emotional bond with young children -combined with the power of location-based entertainment, transforms the cruise ship experience into an immersive and memorable moment. This partnership strengthens family engagement, provides opportunities for deeper connections with Bing and further enhances the quality of Costa’s onboard entertainment offering.
MUSIC ICONS SPEAKING TO MULTIPLE GENERATIONS
The agency’s portfolio also features a wide range of offerings aimed at teenagers and adults, including a roster of over 200 artists and bands that have shaped the history of global music — from iconic groups such as AC/DC, Pink Floyd, and The Rolling Stones to contemporary artists like Lady Gaga and Billie Eilish.
Completing the offering is Fender, one of the most iconic and recognized music brands in the world thanks to its legendary guitars. With over 75 years of history and instruments that have defined contemporary culture, Fender represents a highly prestigious lifestyle brand.
This diversity enables the development of unique licensing projects — spanning food and non-food products — targeting fans across different generations and transforming the passion for music into collections, collaborations, and products with strong emotional impact and significant market success.
These updates confirm how Maurizio Distefano the evolution of Licensing continues to lead the market with outstanding properties capable of combining brand strength, cross-generational appeal, and concrete commercial development opportunities.
The agency’s portfolio consistently demonstrates how strong, strategically managed IPs can generate tangible results, strengthen partnerships, and develop innovative projects capable of leaving a lasting mark on both the national and international markets.
