The Point.1888 doubles Moomin licensing programme in UK with raft of new licensees

Since announcing its partnership with Moomin Characters Ltd and Rights & Brands in January 2020, The Point.1888 have focused their retail first brand extension model to widen both retail and licensing partners on this wonderful heritage brand.

The last two years have been hugely exciting for the Moomin brand, from celebrating its 75th anniversary, to launching their ABC initiative, a literacy programme to help develop young readers and writers. This initiative has been hugely successful and will be the basis of a touring exhibition with the first stop being held at the Eden Project over half-term.

The love and appeal that Moomin has is far reaching, transcending generations, and this highlighted by the breadth of their products and partners as well as the mix of retail. This is why we are delighted to announce new partners to the licensing programme that cover a broad range of categories and distribution channels including, but not limited to:

The Hut Group for a DTR consisting of apparel, homewares, furniture, stationery & paper goods, own brand, and collaborations

Fashion UK for kids’ and adult daywear, hosiery, and accessories

Denicci for baby and kids’ day & nightwear

Aykroyds for nightwear, swimwear, and underwear

William Lamb for footwear, bags, purses, wallets & umbrellas

Moonpig for personalised POD greeting cards

IAMFY for prints, cushions, and throws

PSTR for print on demand art prints

Heart & Soul for celebration crackers

Artisiana Miniatures for miniature figurines

Potato Cellar for tote bags via Etsy

Despite extensive retail closures throughout the last two years, we have worked alongside Moomin Characters to grow the depth of distribution far and wide. From HMV cross category activations, through to the wonderful partnership Moomin Characters has with Oxfam, and the new lines with our dedicated partner Truffle Shuffle for key trade events – we are very proud to be reaching customers far and wide.

We were also very proud to launch brand new babywear SKUs within ASDA George, and new ladieswear lines in 2021. We look forward to fantastic departmental newness launching in 2022.

Katie Wilkinson, Head of Publishing & Operations at The Point.1888 said, “We are so privileged to work with Moomin Characters and Rights & Brands on Moomin. It’s a brand whose values are more relevant today than ever before and that chimes so clearly with us as a business and individuals. The love for Moomin from both retailers and licensees is palpable and we are excited for how much there is in the pipeline for this brand.”.


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