The Powerpuff Girls partner with BIZUU for new sportswear range
Premium Polish fashion brand takes inspiration from the characters’ energy and strength, and the global trend for athleisure
The Powerpuff Girls are as well known for their signature look as they are for their crime-fighting ways – and now fans can get a slice of their distinctive style with the new sportswear collection from premium Polish fashion brand BIZUU.
The all-new range – the third collaboration between BIZUU and the iconic superhero trio, and the first that focuses on sportswear – includes tops, sweatshirts, jackets, leggings and swimwear, suitable for a variety of activities, from yoga, running and swimming, to team sport. BIZUU’s designers took inspiration from The Powerpuff Girls’ unique combination of strength and femininity and opted for the slogan #BIZUUPOWER to echo the message of female empowerment at the heart of The Powerpuff Girls brand.
This latest partnership with BIZUU continues Cartoon Network’s efforts to build The Powerpuff Girls as a kick-ass fashion brand, bringing its messages of team work and empowerment together with the global trend for athleisurewear.
“The Powerpuff Girls has an important role to play in showing women and girls that they can be both strong and feminine – that they can enjoy working out and competitive sport, but also have fun with fashion. The BIZUU collection is a great example of this,” says Dorota Pawlowska, Licensing Director, CEE, Cartoon Network Enterprises.
The BIZUU Sport range launched in Warsaw, Poland on 19th March at an exclusive event with media partner Women’s Health magazine. It is available now in stores across the country and online: www.bizuu.com.