The US Most Loved Candy Store Partners With the Delicious Brand Airheads®

Airheads® fans, be prepared to have your head in the clouds! In honor of Airheads® 30th Birthday, IT’SUGAR® has teamed up with the playfully delicious candy brand to launch a spectacular Airheads® shop-in-shop in 90 IT’SUGAR® stores across the nation this June.
“Our customers love the Airheads® brand as much as we do” explains Jeff Rubin, CEO and Founder of IT’SUGAR®. “The people that come into IT’SUGAR stores are looking for fun and this new shop-in-shop will be just that – a place to find your favorite candy inspired apparel and accessories.”

Never before has it been so easy to find such a variety of exciting confectionery products and flavors of one of the most widely known and loved candy brands in the US in many special and exciting formats.

In addition to carrying their playful confectionery, the country’s leading candy destination and Airheads® will premiere an exclusive line of new apparel and squishy pillows, along with other fun candy-colored accessories which will thrill all fans.

“IT’SUGAR® works the magic again!” says Christine Cool, Licensing Area Manager of Airheads®. “This time they have created an amazing experience around our Airheads® brand that is a true reflection of its delicious and playful character. Airheads® fans will find irresistible novelties of their popular candy in an eye catching setting and will have fun picking out oversize squishy pillows or colorful outfits.”

The Airheads® candies, apparel and accessories will be hitting the stores this June.

Don’t miss out on the opening celebration that will be organized at the IT SUGAR store in The Venetian Shoppes of Las Vegas on Airheads® official birthday, June 20th!

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