IT | en
Advertising on this website
FAQ
Contacts
Search
Close

Tag: Perfetti Van Melle

Chupa Chups and The Ugly Duck: a delightful fusion of flavor & design

Posted on by Eleonora Cerioli

Perfetti Van Melle Licensing is delighted to announce an extraordinary partnership with The Ugly Duck (TUD), merging the playful essence of Chupa Chups with the innovative flair of TUD.

This collaboration celebrates the fusion of nostalgia and contemporary design, bringing forth collectibles that evoke the joyous memories of childhood.

The Ugly Duck collectable character stands at the intersection of art and interior design, offering a unique blend of whimsy and creativity. Each encounter with these collectibles, limited to just 350 units each, transports us back to a time when simple pleasures brought immense delight. From unwrapping a Chupa Chups lollipop to unveiling a new TUD figurine, these moments infuse our lives with vibrant colors and an enduring spirit of playfulness.

In this extraordinary collaboration, the iconic Chupa Chups wrapper meets the imaginative world of TUD, resulting in limited edition masterpieces that captivate the senses. Each figurine, adorned with the signature strawberry notes of Eggstraw and the delightful berry tartness of Duckberry, is certified with an embedded NFC chip, ensuring authenticity and enhancing the collector’s experience.

More than just the creation of products, this collaboration represents a convergence of brand philosophies aimed at inspiring and captivating audiences worldwide. Together, Perfetti Van Melle and The Ugly Duck strive to ignite a sense of wonder and playfulness, inviting individuals to embrace life’s fleeting moments of joy through these enchanting collectible figurines.

“We’re so thrilled to see how TUDTOY has been inspired by our flavors to create unique and striking sculptures. We adore The Ugly Duck and its personality, which this time is dressed in some of our favorite flavors: strawberry and berry.  Says Vanessa Grande, Perfetti Van Melle Area Licensing Manager.

CHUPA CHUPS AND THE UGLY DUCK
https://tudtoy.com/chupachups-collection/

Chupa Chups and American Tourister Rocking the Sweet Travel Collection

Posted on by Eleonora Cerioli

Perfetti Van Melle Licensing is thrilled to unveil an extraordinary collaboration between American Tourister and Chupa Chups, bringing together two iconic brands to infuse our travels with a burst of joy and excitement

Inspired by Chupa Chups’ “Live the Flavor” attitude, this collection embodies the bold street influences and urban vibes of American Tourister. Each piece features playful designs where iconic flavors meet kaleidoscopic colors, resulting in trendy, functional and high-quality travel accessories.

The Sweet Travel Collection caters to adventurous souls who embrace fun and self-expression. From backpacks and cabin, medium & large spinners to weekender bags, a wide range of accessories is offered to redefine sweet traveling experiences.

Designed for cool explorers and forever-young souls, this collaboration celebrates a playful approach to life, adding excitement to your travels.

Nikhil Gupte, Marketing Director for American Tourister, Kamiliant and High Sierra in APAC & Middle East comments: “Chupa Chups® mirrors our shared ethos in the essence of fun, making this partnership the perfect fusion of like-minded brands dedicated to the joys of sweetness, travel, and vibrant adventures.” 

“With American Tourister, it was love at first sight! It was a perfect match, as we share the same values and high standards of quality and a passion for design. They have perfectly conveyed the essence of the Chupa Chups brand, infusing it with fun, color and a purpose beyond the product. The result is a vibrant collection that transcends a simple partnership, igniting and sweetening the spirits of the boldest travelers,” says Vanessa Grande, Area Licensing Manager at Perfetti Van Melle.

The collection will be available starting this month on the shelves across numerous Asian markets, including Thailand, Singapore, Indonesia, Malaysia, Korea, Vietnam and China, to name a few. During the launch, a dynamic array of online and offline activities, events, and strategic marketing initiatives is underway. The commitment is to actively engage with consumers, providing enriching experiences that allow them to ‘Live the Flavor!’

This collaboration isn’t just about travel gear; it’s about adding fun, color and excitement to your travels. It’s a celebration of two creative powerhouses coming together to redefine the way we travel.

This slideshow requires JavaScript.

 

Marta Ballesteros appointed Global Licensing Manager of Perfetti Van Melle, Christine Cool to step down

Posted on by Giulia Rastelli

Candy powerhouse Perfetti Van Melle announces the appointment of Marta Ballesteros as Global Licensing Manager, effective as of May 1st

Marta brings a wealth of knowledge, strong international sales experience of over 22 years in  licensing and solid management skills that will be a tremendous asset to lead the unstoppable growth of Perfetti’s global licensing program with its brands Mentos, Chupa Chups, Airheads, Frisk, Brooklyn, Smint, Fruit-tella, Alpenliebe and Big Babol.

Marta comments: “Taking on global responsibilities is not just an appointment- it’s a true honor and opportunity to lead and collaborate with talented individuals. When I look back at the impressive evolution of Perfetti brands in licensing, I feel incredibly proud. But what excites me even more is the future. As part of a leading confectionery group with over 30 brands and operations in 150+ countries, the possibilities are limitless. Our focus on brand building and consumer engagement remains steadfast, and I’m fully committed to driving growth and success in our global licensing initiatives.”

The Company also announces that Christine Cool has decided to step down from her role this April after a successful career of twenty-five years, to pursue personal interests.

Christine kickstarted Perfetti’s licensing program with Chupa Chups in 1998. Soon, the international expansion took flight and together with Marta Ballesteros she has lead and built a passionate and high performing team and spearheaded the expansion of Perfetti’s licensing program, now involving 10 popular candy brands on a global scale.

“It has been a true privilege to have worked with these beautiful brands, create their signature style and take them to a myriad of extensions” says Christine Cool. “It’s very rewarding to have been at the origin of a business diversification that keeps thriving and shows endless potential. I feel grateful that this career has allowed me to bring joy to consumers all over the world and to have had the opportunity of building strong relationships with the people in the Licensing Community.”

Justice X Airheads

Posted on by Giulia Rastelli

This April Justice drops an exclusive Justice X Airheads collection at Walmart. The unisex spring collection is targeted at juniors and has a colorful neohippy style. The collection will be available only at Walmart on-and offline stores

In the Justice X Airheads collection fashion meets fun, and candy-inspired colors will bring a pop to juniors’ wardrobes. It includes comfortable T-shirts, tank tops and shorts with trendy and bold finishes in which kids will love to play and relax in this summer.    

“In this collection, Justice has picked up so well on the fun and playful vibe of our brand Airheads. We are thrilled about this exclusive collaboration with Walmart, allowing kids all over the USA to sport a fun Airheads look this summer.” says Christine Cool, Area Licensing Manager Perfetti Van Melle. 

Dana Cosmetics creates Mentos Herbissimo in Brazil

Posted on by Giulia Rastelli

Dana Cosmetics, a leader in the Brazilian personal care market for over 60 years with deodorant and personal care products, launches a collaboration between Mentos, the leading mint brand of Perfetti Van Melle, and Dana’s bath and body brand Herbissimo, that will create a splash

The collection consists of a Herbissimo Mentos bar soap, liquid soap, liquid talcum and a shampoo and matching conditioner. The products combine the high performance quality and natural ingredients of Herbissimo with the subtle colours and scents inspired by the popular chewy candy brand. The range boffers freshness and fruitiness alike and will no doubt appeal to the whole family.

It will be available in supermarkets, drugstores and specialized stores across Brazil.

Licensing agency Destra brokered  the agreement between Dana Cosmetics and Perfetti Van Melle.

Frisk® granted Japan Brand License Award in the “New Face Licensed Brand” category

Posted on by Giulia Rastelli

Perfetti van Melle is pleased to have Frisk® among the winners of the Japan Brand License Award which took place on the occasion of the 6th Licensing Japan International Trade Show for Character and Brands Business, celebrated last June 29th – July 1st in Tokyo.

The Frisk® brand is synonym for a strong refreshing mint, a true mental energizer. It has been the leading mint brand in Japan for years, where it enjoys a brand awareness of 97%. In 2015, Perfetti van Melle’s licensing division prepared Frisk® to develop a premium licensing program for young and trendy urban professionals in Japan. Master Licensee Sanrio Far East represents the brand for licensing and Frisk® was successfully presented at the Tokyo licensing show last July 2015. To support premium product development, a fresh and minimalist style guide has been developed by a European fashion design agency. It offers a unique style interpretation of this iconic brand that has all the necessary elements to create original fashion and must have accessories for the trendy young Japanese businessman.
Although Frisk® competed with many brands in the category of “New Face Licensed Brand 2015” the members of the committee selected it, highlighting: “Frisk® has given a strong impact on licensing market by starting the licensing program in Japan. FRISK® is superior in a topicality degree and FRISK®’s future success is greatly anticipated”.

Frisk® has already signed on several key categories such as personal care, apparel and accessories and the new signings include: Yamaki (apparel), Wego (apparel and accessories), Dic Corporation (technical sportswear), Suzuran (face masks), Race (lip care products), Doshisha (bath and body care). Several others are in the pipeline and will be revealed soon.

“Frisk® is a very powerful brand with a huge equity of strong instant refreshment that makes you feel confident to overcome the everyday hurdles in front of you. This image offers a wide array of possibilities to create original products with a strong identity or to team up with brands that wish to put this characteristic forward.” says Christine Cool, Licensing Area Manager at Perfetti Van Melle.

The US Most Loved Candy Store Partners With the Delicious Brand Airheads®

Posted on by Giulia Rastelli

Airheads® fans, be prepared to have your head in the clouds! In honor of Airheads® 30th Birthday, IT’SUGAR® has teamed up with the playfully delicious candy brand to launch a spectacular Airheads® shop-in-shop in 90 IT’SUGAR® stores across the nation this June.
“Our customers love the Airheads® brand as much as we do” explains Jeff Rubin, CEO and Founder of IT’SUGAR®. “The people that come into IT’SUGAR stores are looking for fun and this new shop-in-shop will be just that – a place to find your favorite candy inspired apparel and accessories.”

Never before has it been so easy to find such a variety of exciting confectionery products and flavors of one of the most widely known and loved candy brands in the US in many special and exciting formats.

In addition to carrying their playful confectionery, the country’s leading candy destination and Airheads® will premiere an exclusive line of new apparel and squishy pillows, along with other fun candy-colored accessories which will thrill all fans.

“IT’SUGAR® works the magic again!” says Christine Cool, Licensing Area Manager of Airheads®. “This time they have created an amazing experience around our Airheads® brand that is a true reflection of its delicious and playful character. Airheads® fans will find irresistible novelties of their popular candy in an eye catching setting and will have fun picking out oversize squishy pillows or colorful outfits.”

The Airheads® candies, apparel and accessories will be hitting the stores this June.

Don’t miss out on the opening celebration that will be organized at the IT SUGAR store in The Venetian Shoppes of Las Vegas on Airheads® official birthday, June 20th!

MENTOS® AND CHUPA CHUPS® CREATE FRESH AND SWEET BUSINESS VIBES

Posted on by Giulia Rastelli

The brands offer a major opportunity to take fun and taste both to lifestyle oriented products as to food and beverage novelties.
Indeed, the great-tasting flavours and colourful image of these popular brands can truly give a new edge to make food and beverage products stand out on the crowded retail shelves. Beanstalk is in charge of managing these extensions with leading companies who can build strategic partnerships to take Mentos®, Chupa Chups® and Airheads® into selected food categories.

Chupa Chups® has already teamed up for an exciting launch of an ice-cream novelty with a huge ice cream giant in the European market, who has been seduced by its flavour authenticity and has captured it in a new delicious ice cream which will be launched next summer 2016.

At BLE, Chupa Chups® and Mentos® have released the preview of their new artworks that will be launched in 2016. To set the mood in fashion projects, they are producing trendy inspirational boards and product inspirations done in collaboration with specialized fashion designers. They transmit an edgy vibe that will allow apparel licensees to develop eye catching collections at retail. The Mentos® designs are a true reflection of its fresh essence, with soft pop and retro artworks in fresh blue tones and delicate pastel shades.

Ementicons, Surfing All Beaches and Get Artsy are some of the chapters that Mentos® has developed in line with the hottest trends of the moment. With Chupa Chups®, the fashion outlook promises to be sweet in 2016 with style chapters such as Ethnic chic, Fluor fruit, Crazy funk or Black&White goes colour to name a few.

“We are also excited at the prospect of working together with our partners on the scent strategy that we have developed around our most popular candy flavours to create new fragrance products with which we are untapping an enormous business potential.“  says Christine Cool, Area Licensing manager of Perfetti Van Melle.

PERFETTI VAN MELLE TO SHOWCASE ITS LOVE BRANDS AT LICENSING EXPO

Posted on by Giulia Rastelli

The Perfetti van Melle Group, one of the leading confectionery companies in the world, offers its consumers new ways to experience its most popular brands: Mentos®, Chupa Chups®, Airheads® and Frisk®.

The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in the food and beverage aisles.

For each brand, an amazing style guide has been built around the popular logo and its characteristic iconography, which also includes designs with a nostalgic retro look that are perfect to take to fashion and accessories. The flavor and color equities of these brands are easily leverageable for innovative food and beverage, personal care and air fragrance products.

In the USA and Canada, Lisa Marks Associates will represent Mentos® for its first ever licensing program and will develop a broad array of lifestyle and personal care categories, whereas Jewel Branding & Licensing will represent Airheads® to build the brand lifestyle program.
In personal care and food-based brand extensions, the brands can really leverage their core assets of taste and flavor to give products a new edge to stand out on the crowded retail shelves.
Beanstalk has been appointed exclusively by Perfetti van Melle to take the Mentos®, Airheads® and Chupa Chups® brands into selected food categories.

After a successful launch of Popsicles® by Unilever, the frozen program has expanded this year. Koldwave Foods has launched a large assortment of frozen treats featuring Airheads® candy flavors, which allows for enjoyment of the beloved treat in an innovative way. The product line offers eight distinctive Airheads® flavors and has a clear connection to the original candy bars. The ice cream incorporates ribbons of real Airheads® flavored taffy, creating never-before-seen combination.

Retail partners across the USA are embracing the brand and next year’s novelties are already in development while further food-based agreements are under negotiation. “The flavors and assets of our brands are perfect to add fun and value to classic products. Creative licensed products are guaranteed to appeal to the consumers who already like and trust our brands.“ says Christine Cool, Area Licensing Manager of Perfetti van Melle.

MENTOS® & CHUPA CHUPS® for PANTONE® COLORWEAR

Posted on by Giulia Rastelli

Perfetti Van Melle, the third largest confectionary Group in the world, and Pantone Colorwear, the home of the colour, have teamed up to mix ‘n match their iconic brands to create an amazing international outwear collection with two of the most renowned confectionary brands of the international scene: Mentos® and Chupa Chups®!

Oozing with colour and style, Mentos® has made its debut in the licensing business through the fashion door with a trendy collection that has a modern and ironic effect.
Pantone Colorwear has dismantled and zoomed the famous logo in and played with the characteristic colors of the fresh brand to fuse them within the iconic Pantone chip.

The Chupa Chups®’ capsule collection combines the flower shaped logo designed by Salvador Dalí with popular flavors of the most well-known lollipop in the world, transforming them into a sweet color palette: Strawberry Cream, Vibrant Orange, Lemon and Green Apple.

This high quality collection focuses on basic items such as regular t -shirts, street sweatshirts with and without hood but with made-in-Italy quality with an innovative material. On the outside the viscose cotton gives a fresh twist, while inside the treated merino felt gives a soft and warm touch. The print is particularly accurate, made to last and grow old together with the t-shirt.

Last January, Pantone Colorwear launched this sweet and fresh co-branding with Chupa Chups® and Mentos® during the 87th edition of Pitti Immagine Uomo.

The new fashion collection will be hitting premium retail shelves worldwide in September 2015, for all young adults who are unconditional fans of the three brands.