Tag Archives: Perfetti Van Melle

Marta Ballesteros appointed Global Licensing Manager of Perfetti Van Melle, Christine Cool to step down

Perfetti Van Melle

Candy powerhouse Perfetti Van Melle announces the appointment of Marta Ballesteros as Global Licensing Manager, effective as of May 1st Marta brings a wealth of knowledge, strong international sales experience of over 22 years in  licensing and solid management skills that will be a tremendous asset to lead the unstoppable growth of Perfettiā€™s global licensing […]

Dana Cosmetics creates Mentos Herbissimo in Brazil


Dana Cosmetics, a leader in the Brazilian personal care market for over 60 years with deodorant and personal care products, launches a collaboration between Mentos, the leading mint brand of Perfetti Van Melle, and Danaā€™s bath and body brand Herbissimo, that will create a splash The collection consists of a Herbissimo Mentos bar soap, liquid […]

MentosĀ® on wheels!

The Perfetti van Melle group, through its French Licensing agency Stories, has partnered with the French car manufacturer CitroĆ«n on the occasion of a special edition launch of 1200 C1 MENTOSĀ® cars. The car is also available with a convertible version. The CitroĆ«n C1 MentosĀ® is a refreshing new series available in France as of […]

FriskĀ® granted Japan Brand License Award in the ā€œNew Face Licensed Brandā€ category

Perfetti van Melle is pleased to have FriskĀ® among the winners of the Japan Brand License Award which took place on the occasion of the 6th Licensing Japan International Trade Show for Character and Brands Business, celebrated last June 29th ā€“ July 1st in Tokyo. The FriskĀ® brand is synonym for a strong refreshing mint, […]

Subscribe to our newsletter!
Subscribe to our newsletter to get a preview of licensing news and to stay updated on the international initiatives of Licensing International.
Privacy Policy and Newsletter Policy