Billboard Partners With Cplg
The Hollywood Reporter–Billboard Media Group today announced that Billboard has appointed CPLG to represent the brand’s licensing initiatives for products and retail across Europe, the Middle East and Africa. The deal pairs CPLG, one of the world’s leading entertainment, sports and brand licensing agencies with Billboard, the leading global destination for charts, news, business and innovations in music, to amplify an already extensive international portfolio of consumer product categories.
The licensing agreement will include a wide array of merchandise categories from apparel and accessories to audio and electronics, stationary, food and beverage items, toys and games, and music compilations, in addition to other products.
The partnership represents the continued expansion of Billboard’s international presence through product and retail, media content and licensing. Earlier this year Billboard appointed IMG as the brand’s licensing agent in Asia. In April, Billboard and fashion retailer OXYGEN partnered to create the brand’s first-ever apparel collection which debuted in the Philippines. Billboard Thailand was also launched this year, accelerating the reach and power of the global brand.
“Working with CPLG will allow Billboard to not only further expand our branded consumer products and retail initiatives into new territories, but also accelerate our international growth with a known industry leader,” said Francisco Arenas, senior vice president, Business Development and Licensing, Billboard and The Hollywood Reporter. “With our aggressive expansion agenda into new businesses, CPLG will complement our strategy with local knowledge, which will allow us to partner with best-in-class licensees and retailers in the region.”
“This impressive partnership will introduce a new audience to Billboard and allow the global music brand to connect with their loyal followers through the launch of consumer products in these markets,” said Steve Manners, executive vice president, CPLG.