CPLG TO REPRESENT LOVE THERAPY ACROSS EMEA & NORTH AMERICA
CPLG is proud to announce a partnership with the Fiorucci family to bring one of the most famous and iconic Italian brands, LOVE THERAPY, to a whole new generation.
Floria Fiorucci has appointed the leading licensing agency to represent the brand across EMEA and North America.
LOVE THERAPY was created in 2003 by the Italian fashion designer Elio Fiorucci and was both adorned and adored by a generation. CPLG will work with the Fiorucci family to bring the brand back to the high street and into the hearts of teen and young adult consumers.
Floria Fiorucci, sister and right-hand woman of Elio throughout his lifetime, explains: “Inspired by universal values of love and respect, the magical LOVE THERAPY World with its iconic gnomes, is the colorful expression of Italian creativity that plays outside of classic rules. LOVE THERAPY World is playful, loving, positive, sweet, creative, ethical and cruelty free.”
“It is an honor to be part of the relaunch of this wonderful brand that meant so much to an entire generation – adds Maria G. Gurrieri, MD CPLG Southern Europe – It is truly an example of Italian excellence that beautifully complements the CPLG Brands portfolio.”
LOVE THERAPY has collaborated in the past with such prestigious companies as Fiat 500, Labello, H&M, Oviesse and Bassetti which all helped establish the brand within the teen/young adult market.
CPLG will work closely with the Fiorucci family to make LOVE THERAPY an international cross-category lifestyle brand starting in high end fashion.