Yale and CPLG set to conquer Europe
CPLG to represent Yale iconic brand in Europe and Russia
Yale, one of the oldest and most representative American university, has appointed CPLG to represent its brand throughout Europe and Russia.
Through this representation agreement, CPLG will develop a transgenerational licensing program across a wide range of products: apparel and accessories, but also bags and stationery. Indeed, all Yale branded, including the university’s famous mascot Handsome Dan the bulldog.
In support of the Yale’s brand expansion in Europe, Universal Music Spain has recently signed on to produce a range of men’s apparel for the brand, which was launched in Zara stores worldwide this September.
An iconic brand, with a perfect collegiate style, that thanks to CPLG is already set to fascinate the European public as well as the rest of the high street.
For licensing opportunities:
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