Easter 2026 once again promises an exceptionally vibrant and dynamic landscape of seasonal offerings developed under the licences managed by Maurizio Distefano the evolution of Licensing. The portfolio stands out for its breadth, cross-category appeal and high quality, successfully combining taste, creativity and the strength of some of the world’s most beloved brands.
Among the most eagerly awaited new launches is the delightful chocolate egg by Witor’s dedicated to Care Bears™. Crafted from premium-quality chocolate and presented in vibrant, colourful packaging that reflects the energy and sweetness of these iconic characters, the product is positioned as the perfect Easter gift celebrating sharing and tenderness.
Another key highlight is the range of Bing Easter eggs by Balocco, available in 150g and 240g formats. Designed for special family moments, the eggs feature cheerful, appealing packaging with Bing, along with playable surprises inside that encourage imagination and fun through play. Completing the offering, Balocco also introduces Mini Colomba cakes with chocolate chips: soft and indulgent, distinguished by their delicate dough and rich flavour, offering a kid-friendly take on one of Italy’s most traditional Easter cakes. Bing continues to be one of the most recognised and appreciated IPs in the preschool segment, with over 1.8 billion views on its Italian YouTube channel and a consistent presence among the most-watched animated series on Rai Yoyo. The series supports early development, helping little ones get ready for life through stories that reflect the everyday real-life experiences of young children.
Bluey also takes center stage with a premium milk chocolate egg by Dolfin, featuring surprises designed to stimulate play, imagination, and creativity. The lively Blue Heeler puppy will also star in a special Easter egg hunt at Leolandia: from 4 to 6 April 2026, children will be able to take part in games and riddles throughout the park and collect a delicious 20g Dolfin egg. The property continues its remarkable international growth, ranking first among children’s programmes on RaiPlay and among the most-watched series in the United States, with a feature film scheduled for theatrical release in August 2026 and numerous prestigious collaborations confirming its global strength.
Also by Dolfin are the Easter eggs dedicated to L.O.L. Surprise! ™, the perfect gift for fashion lovers. Featuring glamorous graphics and eye-catching colours, the packaging encloses fine chocolate and an exclusive surprise, transforming each unwrapping into an exciting and stylish experience fully aligned with the brand’s fashion-forward identity.
Bauli presents chocolate eggs and the iconic colombina cake dedicated to Masha and the Bear Friends.The lively, instantly recognisable packaging, combined with highly appealing surprises, makes these products ideal for bringing joy and fun to Italian family tables during the Easter celebrations.
The irresistible chipmunks from the hit TV series, ALVINNN!!! & The Chipmunks, created by Janice Karman and produced by Bagdasarian Productions, take centre stage in the Easter egg by Balocco. The colourful, dynamic wrapping reflects the characters’ lively spirit, while the fine chocolate and surprises inside make it the perfect product to celebrate Easter with energy and light-hearted fun.
Thanks to the expertise of Maurizio Distefano the evolution of Licensing, Easter becomes an extraordinary opportunity to create unforgettable experiences, with products that celebrate both the pleasure of chocolate and the timeless appeal of the most beloved licences. From the classic surprise-filled chocolate egg to the traditional colomba cake and engaging Easter egg hunts, each proposal is designed to enrich shared moments with loved ones, turning every gesture into a truly special and authentic memory.
