Juventus renews and expands relationship with IMG to include U.S. and Canada

Brands Sports

Juventus Football Club S.p.A today announced it is renewing its existing licensing partnership with IMG, and has expanded the new multi-year agreement to include the U.S. and Canada.

IMG has been Juventus’ exclusive licensing representative in Asian territories, Australia and New Zealand since 2016. During that time, the Italian club’s licensee portfolio has grown significantly to include new product categories in these markets including apparel, gadgets, car accessories and luggage.

Juventus recently made history by being crowned Serie A champions for the seventh consecutive year, winning their fourth consecutive Coppa Italia in the process. The recent addition to their squad of world superstar Cristiano Ronaldo has only added to their popularity and increased the global spotlight on Juventus.

The club has been growing its presence and following in the U.S. in recent years with a ‘Summer Tour’, which this year saw them play Bayern Munich in Philadelphia, Benfica in New York, the MLS All-Stars in Atlanta, and Real Madrid in Washington D.C.

Luca Montesion, Licensing Manager at Juventus FC, said: “Our licensing programme in Asia, Australia and New Zealand has already been hugely successful, and we’re only just getting started. The U.S. and Canada are very exciting markets for us, with a fast-growing legion of engaged, passionate fans and an action-packed schedule of summer matches. “We look forward to working closely with IMG to develop a range of high-quality, creative products that resonate with both loyal and new supporters.”

Marcelo Cordeiro, Licensing Director at IMG, said: “Juventus continues to be one of the biggest names in world football, with their commitment to entertaining fans on and off the pitch and iconic black and white stripes. We’re looking forward to translating the success of their record-breaking season and our existing licensing programme into the U.S. and Canada.”

IMG will develop the Juventus brand licensing business through its network of Asian, American and Canadian offices, coordinated by its team in Milan.