Maurizio Distefano Licensing: the agency that always looks to the future
Professionalism, research and attention to the needs of Licensors and licensees are the qualities that best describe the service offered by the Maurizio Distefano Licensing agency, of which Maurizio Distefano is the founder and president.
Every year more and more successful properties become part of the agency’s portfolio, which is not limited only to the sale of the license, but offers constant support for the entire duration of the process in all its phases: from the signing of the deal, to product development, to retail, marketing and digital activities.
Over the years the proposal has evolved becoming more and more heterogeneous, offering IP in different categories such as Entertainment, Brand, Food&Beverage and Music.
Bing, Bluey, Masha and Orso, Care Bears and Fender, are just some of the successful properties of the agency, which stands out from the others in particular for the careful selection of new acquisitions, for an increasingly winning offer for licensees.
In addition, the in-house management of social and digital activities by the marketing department allows the creation of direct communication between IP and the consumer with a view to continuous growth and improvement.
The properties launched and distributed by the MDL are:
Entertainment: Masha and Bear, Bing, Bluey, Idefix and the Irriducible, CoComelon, Blippi, Little Angel.
Brands: Care Bears, Bratz, L.O.L. Surprise!, Yummiland, Rainbow High, Asterix, Polaretti Skibidi Toilet, LIFE
Music: Fender, The Rolling Stones, Motörhead, Iron Maiden, Slayer, Backstreet Boys, Whitney Houston, Britney Spears, AC/DC, David Bowie, KISS, Pink Floyd, The Police, Woodstock, John Lennon, Lennon & Mc Cartney Lyrics, Genesis, Janis Joplin, Miles Davis and many more.
Licenses
Alvinnn!!! and The Chipmunks
ALVINNN!!! and the Chipmunks combines cool characters, fun stories and musical instruments in a fantastic way.
Idefix and the Indomitables
Idefix and the Indomitables is a 3D animated series created by Editions Albert René and produced by its branch, Studio 58. It tells the story of the brave Idefix 2 years before he meeyts his companions Asterix and Obelix.
Polaretti
Success has turned Polaretti into an iconic brand with a very strong evocative value, making it become a word in common use, so ingrained in our language that it has become part of everyday life.
Music
The most famous bands and the greatest artists in music’s history all in one portfolio.
Moomin
The Moomins are a carefree and adventurous family who live in their house in the peaceful Moominvalley.
Masha and The Bear
Masha and The Bear is the record-breaking series and most in-demand children’s shows worldwide according to Parrot Analytics data as of February 2023, as well as being held the Guinness World Records as the most-watched animated video on YouTube since 2019.
Little Angel
Little Angel is an animated show for preschoolers.
LIFE
Modern, avant-garde and world-renowned, LIFE is an American magazine that has chronicled the “life” of the entire world since 1936 and has made the history of photojournalism.
International Space Archives (ISA)
The digital gallery of International Space Archive (ISA) collects the best images taken during man’s experiences in space.
Guinness
Guinness is a beer that travelled around the world discovering all different cultures, sharing experiences that contributed to its evolution and growth: vibrant, brilliant, modern, premium.
Asterix
Asterix is the brand inspired by the hilarious adventures of the famous hero of Gaul.
Fall Guys
Fall Guys is a free for all multiplayer party royale game with cross-platform functionality from Epic Games, developed by Mediatonic and published by Devolver Digital, the players compete in increasingly absurd rounds of obstacle races until only one lucky winner remains.
CoComelon
CoComelon is the first YouTube Kids channel ever and is number 1 in the world for its educational contents, boasting more than 155 million subscribers.
CARE BEARS
Care Bears is one of the most iconic and appreciated properties in the world.
Bluey
Bluey is the internationally successful Australian animated series, loved by all preschoolers and appreciated by parents for its easy-to-immerse content.
Blippi
Blippi is an energetic and lovable character clad in orange and blue that jumps off the screen with his goofy mannerisms and friendly demeanor.
Bing
Bing is Acamar Films‘ preschool series international winner of an Emmy Award, the Writer’s Guild Award for best writing in a children’s program and a BAFTA nomination again for best children’s program.
Baileys
Baileys history starts in Ireland, in Dublin in 1974: “The Original Irish Cream”.
SKIBIDI TOILET
Skibidi Toilet is one of the most viral and innovative digital brands that have emerged in recent years. Launched on YouTube in 2023, the digital phenomenon quickly captured global attention, totaling billions of views and conquering a heterogeneous audience among the new generations.
