The Estate of Humphrey Bogart, one of the most legendary actors of all time, has signed a representation agreement with Beanstalk, a global licensing agency headquartered in New York.

Beanstalk is proud to announce Bogart as the inaugural client of the agency’s newest service, Icon Representation, which represents the personality rights of legendary icons for use in advertising, promotions, and long-term brand associations.

An Academy Award winner for Best Actor in The African Queen and beloved for his roles in such classic films as Casablanca, The Maltese Falcon, The Big Sleep, Key Largo, Sabrina and The Caine Mutiny, Bogart is ranked number one by the American Film Institute in their “Greatest Screen Legends of All Time” list.

“We are thrilled to be representing Humphrey Bogart,” said Allison Ames, President and CEO of Beanstalk. “In addition to being one of the biggest movie stars and style icons in the world, he was regarded as a man of character and class.”

Humphrey Bogart applied the same passion and dedication that made him a great actor to several other pursuits. He was a U.S. Navy veteran who won numerous sailing races while captaining his beloved Santana boat. Bogart was also a scratch golfer and an expert chess player who once played a leading American chess grandmaster to a draw.

The actor’s marriage to Lauren Bacall created an international sensation and “Bogie and Bacall” were Hollywood’s first superstar celebrity couple. It was Lauren Bacall who coined the phrase “Rat Pack,” describing Bogart and his famous friends, including Frank Sinatra, Cary Grant, Spencer Tracy, Judy Garland, and Katharine Hepburn, among others that made up the original group.

In response to the partnership, Robbert de Klerk, who manages the Humphrey Bogart Estate together with Stephen Bogart, son of Humphrey Bogart and Lauren Bacall, expressed, “We’ve always admired the great work done by Beanstalk. And now, with Martin Cribbs creating a division that is the perfect bridge between celebrity estates and advertising agencies, we jumped at the chance for the Bogart Estate to become a Beanstalk client.” Martin Cribbs recently joined Beanstalk to spearhead the agency’s newest Icon Representation service.

The partnership between Beanstalk and the Humphrey Bogart Estate will aim to extend the personality rights of the Hollywood icon into strategic categories and develop long-term brand associations. In the words of Bogart in Casablanca, this is certainly “the beginning of a beautiful friendship.”

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