CPLG MENA takes on rights to FC Barcelona; and adds new licensing manager for the MENA territory

On the 29th November 1899, Hans Gamper founded FC Barcelona alongside 11 enthusiasts participants in something which at that time was a relatively unknown sport: football. Since then, the storied club has been home to some of the sport’s most famous players, including Lionel Messi, John Cruyff, Maradona, Ronaldinho, Xavi and many more. FC Barcelona is one the most awarded football teams in the world, and the model of football excellence, making real the Barca motto “More than a Club”.

FC Barcelona’s licensing and merchandising rights are managed by Barca Licensing and Merchandising (BLM), owned by FC Barcelona. On behalf of BLM, CPLG will develop a cross-category licensing programme for a wide range of consumer products, including non-performance apparel; equipment, such as bags, balls and accessories; back-to-school and stationery ranges; toys; novelty gifts; food and beverages; watches; health and beauty products; and homewares.

Pau Pascual, Managing Director of Iberia & MENA at CPLG, said: “FC Barcelona is one of the most successful and most popular clubs of all time and we are delighted to be representing the brand in MENA, where the team has an impressive fan base. The club has an extensive licensing program in many other regions around the world, and our expertise in football licensing will enable us to replicate this success and build a robust merchandising and retail program in MENA.”

As part of its growth strategy in the region, CPLG has appointed Roberto Pallottini as Licensing Manager for MENA, reporting to Neesha Law, Commercial Director, CPLG MENA. Based in Dubai, Roberto will work closely with Neesha to expand the CPLG portfolio and develop the existing business across the market. Originating from Italy, Roberto previously held the role of Licensing Category Executive for fashion and household at Rainbow, before moving to Dubai where he held the role of Licensing Manager at 20too Licensing, focusing on softlines across the MENA region.

Neesha Law commented: “We are delighted to welcome Roberto to the CPLG MENA team. His passion and enthusiasm for our properties, together with his experience within the key softlines categories makes him a fantastic addition as we expand our portfolio and footprint in the territory.”