La Gazzetta dello Sport becomes part of the licensing portfolio of the MDL agency for the realization of upcoming winning projects
Maurizio Distefano Licensing announces the acquisition to manage the licensing program of the historical and popular Italian newspaper La Gazzetta dello Sport
La Gazzetta dello Sport was founded on the 3rd of April 1896, initially printed on green paper, but from the 2nd of January 1899 its pages became pink toned, one of its distinctive features today. Over time the newspaper constantly raised its awareness among the Italian audience, with a 360° information coverage of national and international sport. La Gazzetta dello Sport is by far the most widely read newspaper in Italy and is followed all over the world. Among its main readers are young people, which makes it accessible to anyone, the pink door through which reading newspapers becomes part of Italians habits.
The quality and the completeness of Gazzetta’s journalistic information makes it the most influential sport newspaper, a bible to millions of passionate fans. Always in line with technology, it knew exactly how to reinvent and evolve itself covering the communication on the net, on mobile devices and on the different social media platforms, sharing all the updated news and scoops (the Facebook page boasts 2 milion Likes).
Thanks to the deal signed with the MDL agency, the must-have of the Italian culture in sports is now available for new licensing projects. Apparel, accessories, sports equipment and promotions are some of the categories where this property can offer unmissable licensing opportunities. “We believe that this represents a great opportunity for licensees.”, says Maurizio Distefano, President of MDL: “Sports have always played a dominant role among the Italian public and La Gazzetta dello Sport has kept fans interest alive and, thanks to its high awareness, it certainly leaves room for new licensing ideas and initiatives.”