Tag Archives: Mattel

Ken

Ken

Ken was created in 1961. His first appearance, wearing red swim trunks, a red shirt, a beach towel, and sandals somewhat in a Baywatch style, took place at the American Toys Fair, a significant toy fair in New York. Ken stood at 12 inches (about 30 centimeters) tall and had blonde or brown plastic hair. […]

MOTU – Masters of the Universe

Master of the Universe

Mattel has brought back one of its extraordinary properties, an icon of contemporary pop culture, Masters of the Universe, featuring its protagonists He-Man and Skeletor. Since its initial launch in 1982, Masters of the Universe has been a cultural phenomenon that has spanned multiple generations, igniting the “power” among fans worldwide. In the 1980s, Masters […]

Mattel Games

Mattel games

UNO – Created in 1971 by a barber in Cincinnati, Ohio, UNO is the iconic card game designed to allow families to spend time together and quickly became a must-have in every household. UNO has become a true global phenomenon, offering fans of all ages a wide variety of innovative and engaging games. In 2023, […]

Polly Pocket

Polly Pocket

Polly Pocket, the original micro doll that encourages girls to be capable and resilient, now transports them to fantastic small-scale worlds with the new compacts and micro-scale bags. Alongside the product there is a new incredible animated content and a new philosophy: “Little Worlds. Big Surprises.” Polly has always, through storytelling, offered girls new discoveries […]

Fireman Sam

Fireman Sam

Fireman Sam narrates the adventures of Sam and his firefighting team in Pontypandy, a village in Wales. Sam the Fireman is the community hero always ready to help everyone, not limited to emergencies and fires but also solving various problems. The animated series is broadcast in 36 languages, in 155 countries, with a total of […]

āœ–
Subscribe to our newsletter!
Subscribe to our newsletter to get a preview of licensing news and to stay updated on the international initiatives of Licensing International.
Privacy Policy and Newsletter Policy