“MILO” arrives to GSA territory thanks to an agreement with Super RTL

DeAPlaneta Entertainment and SUPER RTL, the German free-to-air Kids TV channel owned by media group RTL Deutschland, have signed a deal to distribute MILO, the award-winning and successful preschool series co-produced by Fourth Wall (UK) and DeAPlaneta Entertainment.

MILO, which is already broadcasted on more than 170 countries and has been dubbed into more than 20 languages, will arrive to Germany, Switzerland and Austria via SUPER RTL and TOGGO plus, its time shift channel, on July 1st, 2024. Two days earlier, on June 28th, MILO will also be available in the TOGGO App and TOGGO website (https://www.toggo.de/).

MILO, whose second season is already broadcasting in the UK (Milkshake) and will be broadcasted worldwide in Fall 2024, is an animated series for preschool audiences with a bright, colourful look that brings a very contemporary graphic style to young children. Accompanied by his good friends Lofty and Lark, Milo uses role play to explore the wonderful world of vocations – from doctors and mechanics, to hairdressers, chefs and postal workers, introducing pre-schoolers to a variety of professions in a positive, fun way. The series’ underlying message is that all jobs are AMAZING.

The quality of the animation and relevance of its message helped MILO win the prize to Best Children’s series at the prestigious British Animation Awards in 2022, and Bronze at the New York Festivals TV & Film Awards that same year. This year, MILO was one of the finalists in the Best International Animated Series category at 2024 British Animation Awards. DeAPlaneta Entertainment launched recently the official App of MILO, which is currently available worldwide in five languages (Spanish, English, French, Italian and Portuguese).

Milo celebrates Labor Day in Italy with 8 episodes on inclusivity and diversity

DeAPlaneta Entertainment is pleased to announce that on May 1st, on the occasion of Labor Day, 8 special episodes of Milo will be available on Italian on-demand TV platform TimVision. The eight episodes will be translated into Italian Sign Language (LIS) for deaf and cognitively impaired children, and with an audio-description version for blind and visually impaired children.

These episodes will reach an increasingly broad and diverse audience by conveying the defining values of Milo: optimism, empathy, and a commitment to diversity and inclusiveness, while introducing preschoolers to a variety of professions in a positive, fun way whose underlying message is that all jobs are AMAZING.

The first 25 episodes of the 1st season of Milo (consisting of 52 episodes of 11 minutes each) are already available on TimVision. Milo, which is already broadcasted on more than 170 countries and has been dubbed into more than 20 languages, follows the adventures of Milo and his good friends Lofty and Lark, who use role play to explore the wonderful world of vocations – from doctors and mechanics, to hairdressers, chefs and postal workers, introducing preschoolers to a variety of professions in a positive, fun way. The quality of the animation and relevance of its message helped Milo win the prize for Best Children’s series at the prestigious British Animation Awards in 2022, and Bronze at the New York Festivals TV & Film Awards that same year. This year, Milo was one of the finalists in the Best International Animated Series category at 2024 British Animation Awards.

DeAPlaneta Entertainment launched recently the official App of Milo, which is currently available worldwide in five languages: Spanish, Italian, English, French and Portuguese. Season two of this successful award-winning pre-school animated show premiered recently in the UK and will be released worldwide in Fall 2024. Milo is produced by Fourth Wall and DeAPlaneta Entertainment, an industry-leading European entertainment company. The production was backed by the UK government-funded Young Audiences Content Fund, managed by the BFI, which fosters the development of distinctive, high-quality content for young audiences.

Milo arrives to the united states thanks to an agreement between DeAPlaneta Entertainment and PBS KIDS

DeAPlaneta Entertainment and PBS, the American public broadcaster, have signed a deal to distribute Milo, the award-winning and successful preschool series co-produced by Fourth Wall (UK) and DeAPlaneta Entertainment. Milo, which is already broadcasted on more than 170 countries and has been dubbed into more than 20 languages, will arrive to PBS KIDS and its free streaming platforms on May 2024. Milo will also be available to stream on the PBS KIDS Prime Video Channel.

Diego Ibáñez Belaustegui, Chief Brand Officer at DeAPlaneta Kids & Family, has declared: “We can think of no better partner to bring Milo to U.S.-based audiences than PBS KIDS, one of the most relevant kids’ networks in the world, which shares with us the commitment to delivering exceptional content to young audiences and families. This is a key agreement for the global expansion of our beloved series Milo, which in 2024 will be on air in more than 170 countries, among other destinations yet to be announced.”

“We’re excited to bring the playful, curious world of Milo to our audiences at PBS KIDS,” said Adriano Schmid, Vice President, PBS KIDS Content. “We hope that Milo’s energy, sense of wonder, and desire to explore a variety of jobs will open up a world of possibilities for kids across the country, helping them discover new interests and passions along the way.”

Milo, whose second season is already broadcasting in the UK (Milkshake) and will be broadcasted worldwide in Fall 2024, is an animated series for preschool audiences with a bright, colourful look that brings a very contemporary graphic style to young children. Accompanied by his good friends Lofty and Lark, Milo uses role play to explore the wonderful world of vocations – from doctors and mechanics, to hairdressers, chefs and postal workers, introducing pre-schoolers to a variety of professions in a positive, fun way. The series’ underlying message is that all jobs are INCREDIBLE. The quality of the animation and relevance of its message helped Milo win the prize to Best Children’s series at the prestigious British Animation Awards in 2022, and Bronze at the New York Festivals TV & Film Awards that same year. This year, Milo is one of the finalists in the Best International Animated Series category at 2024 British Animation Awards, which will take place on March 7 at London’s BFI Southbank. DeAPlaneta Entertainment launched recently the official App of Milo, which is currently available worldwide in five languages: Spanish, English, French, Italian and Portuguese.

DeAPlaneta entertainment and epic story media partner to distribute preschool coding series “Mia & Codie”

We are pleased to announce that DeAPlaneta Entertainment has signed a deal with Moody Studios and Epic Story Media to take European (except UK) and LATAM Media, Licensing & Digital rights for Mia & Codie – a ground-breaking, animated comedy, teaching kids pre-coding skills, created by two-time Emmy Award winner, Don Moody.

Two seasons of the animated series are currently in production with 40 episodes x 4.5 minutes and commissioned in Canada with TVO, TFO and Knowledge Network. The series will also arrive in Israel, on HOP! Channel.

Mia & Codie is a preschool series for children from 3 to 6 years old, which follows Mia, a girl who loves to code, and Codie, the robot she built to be the little brother she’s always wanted. Mia makes the world more marvellous through coding, and her “bro-bot” is the ideal partner. Codie is always game for an adventure, relatively indestructible, and able to do ANYTHING with the right code! Of course, coding is like life: We make mistakes, learn from them, and try again! As Mia learns more about coding her world, she grows as a coder and a big sister. When a challenge arises, Mia and Codie turn the ordinary into the extraordinary and are always ready to “RUN THE CODE”!

Mia & Codie will premiere March 12th, 2024 on Canadian broadcaster TVOKids, and is co-produced by Moody Studios, Epic Story Media, and Vancouver’s CG-animation studio, Relish Studios.  The series has been created and directed by Don Moody (WordWorld), story edited by Sheila Rogerson (Max & Ruby), and the curriculum was designed by Educational Advisor Caroline Rosenbloom. 
 
Carlos Biern, Director of Distribution and Contents at DeAPlaneta Kids & Family, has commented: “We are very proud to distribute an educational series as current as Mia & Codie, which aims to bring pre-schoolers to a language as necessary nowadays as coding. It is also a privilege to be able to work closely with Epic Story Media and the multi-award winning Don Moody. We believe we could create unique experiences for our audience as there are no limits for global expansion of a STEM project like this in key categories like educational/learning, publishing, toys and interactive.”

“I’m so proud of this team. Laughing and learning, together we have made a unique comedy that inspires children to code. DeAPlaneta Entertainment brings an exciting blend of passion and know-how, making them the perfect fit to captivate the imaginations of children worldwide with this property.”Don Moody.

Ken Faier, CEO and El Presidente of Epic Story Media states, “we have admired DeAPlaneta Entertainment as an organization filled with excellence in selecting and managing great properties. From the beginning, they saw in Mia & Codie what we saw.  Mia and Codie is a wonderful way to educate kids where humor is at the centre. Coding is a global curriculum and Don has found a way to deliver a great show that has a by-product of teaching how to code.”

Milo’s toys arrive to british and spanish toy shops and supermarkets this Christmas

DeAPlaneta Entertainment and Bandai have teamed up to bring to the UK and Spain’s leading stores and toy chains the ideal children’s gift for this Christmas: the varied and colourful range of toys from the popular preschool series Milo

Milo fans in Spain and the UK, of all ages, now have the opportunity to immerse themselves in the captivating universe of this charming black cat who, together with his great friends Lofty and Lark, teaches children that all professions are AMAZING, and to take home their favorite characters.

Bandai has launched in both Spain and the UK a wide range of toys based on this successful and multi-award winning preschool series, produced by DeAPlaneta Entertainment and Fourth Wall, which is already broadcast in more than 170 countries around the world and has been dubbed into more than 20 languages. In Spain, the complete collection of Milo toys is now available in El Corte Inglés stores and centres, Carrefour stores and centres and toy store chains such as Don Dino, Drim, Juguettos, Toy Planet and Juguetes Panre, as well as being available for purchase online through Amazon. In the UK, Milo toys are available in Tesco supermarkets and Argos stores. It is also available online through Amazon.

The Milo toy collection launched by Bandai in Spain and the United Kingdom consists of several products:

Milo and Friends Musical Plushies
These charming 20-centimeter plush toys sing the unforgettable song of the series and emit sounds that will transport children to the magical world of Milo.

juguete1

Musical Plush Milo Fun Costumes
A 25-centimetre plush toy that plays phrases, music and sounds from the series, and also includes a fun firefighter costume for hours of endless playtime. 

juguete2

Fun Costume Set
Kids can let their imaginations run wild with profession costumes for the 25-centimeter stuffed animal, including police and doctor outfits

Milo and Friends 3-Pack Figures
This pack includes three articulated figures of Milo and his lovable friends in sizes 7 and 14 cm, providing hours of creative fun. 

Milo’s Vehicles
Join Milo on exciting adventures with 13 cm vehicles, such as police cars, fire trucks and delivery trucks, which feature traction effect for realistic play. 

Milo’s little boats
A pack of 2 boats of more than 14 cm, with models of Milo and Lofty, as well as Milo and Lark, to explore water and imagination. 

Milo Puzzle Magnetic Costumes
With over 26 magnetic pieces and accessories, children can dress up Milo in different outfits and explore their creativity. 

Suds Transformation Musical Playset (not available in the UK until January)
Join Milo on his exciting adventures with this magical Suds Musical Playset. Place the Milo figure and watch him transform into a dancer (exclusive figure) while you listen to music, sounds and phrases from the TV series. 

 

DeAPlaneta Entertainment gets global rights on multi-awarded preschool series “Nina & Olga”

Thanks to the agreement with Italian animation studio Enanimation and Australian company Kreiworks, DeAPlaneta Entertainment has Media, Licensing and Digital Rights of the brand worldwide, excluding Italy, Australia and North American territories

We are pleased to announce that DeAPlaneta Entertainment has signed a deal with Italian production company Enanimation and Australian company Kreiworks for its multi-awarded preschool animated series Nina & Olga. Thanks to this agreement, DeAPlaneta Entertainment will manage all Media, Licensing & Digital Rights of the series worldwide, excluding Italy, Australia and North American territories.

Nina & Olga is a preschool series (3-5 years old) full of fantasy, comedy and adventure, based on the successful book series Olga the Cloud, by Nicoletta Costa, with more than 80 titles published worldwide. The series, whose first season is already available (52×7’) and its second season (52×7’) will be ready in 2024, follows 6-years-old Nina and her best friend, a cloud named Olga, along with friends Teo (a boy) and Bigio (also a cloud). Together, they share adventures connecting the worlds of the sky and the ground, discovering the emotions these experiences bring, exploring and learning to manage them. Coproduced by Italian animation studio Enanimation and Australian company Kreiworks in collaboration with Rai Ragazzi, Nina & Olga’s creative lead is Lina Foti, an award-winning author known, among others, for her roles as executive producer at Lion Forge Animation and Script Producer and writer of the famous series Pocoyo.

The first series of Nina & Olga was released in Italy on Rai Yoyo on 2021, achieving excellent share results, and is still aired on Rai Yoyo and also available on Raiplay. The series won a Pulcinella Award in Cartoons of the Bay 2021 to the Best Upper Preschool TV Series, and was appointed Best Licensed Publishing Project in Bologna Children Bookfair 2021.

Carlos Biern, Director of Distribution and Contents of DeAPlaneta Kids & Family, has commented: “With its charming, and timeless, 2D animation and the values it represents (environmental care, diversity, promoting of communication and understanding), Nina & Olga is an invaluable addition to the DeAPlaneta Entertainment catalog. Our agreement with the Italian company Enanimation is yet another example of DeAPlaneta Entertainment’s full commitment to support Italian based creators andEuropean animation.”

Federica Maggio, President and Producer of Enanimation SRL, has commented: “We are very excited to partner with Kreiworks and DeAPlaneta Entertainment to bring Nina & Olga to a global audience and support us while we keep advancing our internationalization efforts.”

Lina Foti, Managing Director and Executive Producer at Kreiworks, has added: “Working on this iconic Italian IP alongside our partners Enanimation and RAI Ragazzi is an exciting opportunity for Kreiworks. We look forward to infusing an Australian touch into this beloved series and expanding our collaboration with DeAPlaneta during this pivotal phase of their continuous expansion.”

DeA Planeta Entertainment launches the first official App of multi-award winning series Milo

Today, DeAPlaneta Entertainment launched the first App for Milo, its successful multi-award-winning preschool animated series co-produced with Fourth Wall. The Milo App can be downloaded for free from today, December 1st, through Google Play and the App Store, and is currently available worldwide in four languages: Spanish, English, French and Italian.

DeAPlaneta Entertainment has closed a deal with game developer Overtek, which foresees the development, promotion and digital distribution of the game. Milo’s App is an educational gaming application for the whole family, which is in tune with the values and objectives of the multi-award-winning preschool animated series on which it is based. Milo, which won Best Children’s Series at the prestigious British Animation Awards in 2022, uses role play techniques to explore the wonderful world of careers, introducing preschoolers to a variety of jobs in a positive and fun way. The underlying message of the series is that all professions are AMAZING.

Milo’s App is aimed at family audiences and, especially, to the series’ target audience (children from 2 to 6 years old), and it is an exciting educational adventure that will allow all fans of the series to explore the world of Milo, its charismatic cat protagonist, while learning through playing. The App is designed to broaden and enrich the experience of Milo’s fans of all ages and to become an educational tool that encourages learning and fun in a safe environment for children.

Users of the App will be able to enjoy it for free, and without advertising, accessing 4 mini-games and a daily adventure with Milo. Some of the mini-games and materials available through the App are: “Choose your profession”, where the user will have to choose between four exciting jobs (Milo Explorer, Milo Journalist, Milo Cook and MIlo Farmer); “The daily adventure with Milo in Milotown”, where you can meet the most beloved characters of the series and help them accomplish daily missions; a wide variety of drawings, crafts and downloadable activities, available in the App’s four languages (Spanish, English, French and Italian), which will allow children of all ages to let their imagination run wild and explore their creativity.

For those unfamiliar with the series and its characters, Milo will welcome them to the App, introducing himself and his companions Lofty, Lark and Suds in a short video. The App will also include a multimedia option that connects users directly to YouTube, where they will be able to access more content about the series, as well as a listing of the channels on which it is available. Accessibility will also be increased, with simple parental controls that will ask parents for permission to access new sections of the game. In addition, the App will be constantly updated, including new games and exclusive content for users.

Available on iOs and Google Play, this is the first Official App for Milo, the award-winning preschool animated series whose second season (T1 + T2: 104×11′) is already in production and will be available in Fall 2024, and whose first season is already being broadcast in more than 170 countries and has been dubbed into more than 20 languages. Milo is produced by Fourth Wall and DeAPlaneta Entertainment, a leading European entertainment company. The production was supported by the UK government-funded Young Audiences Content Fund, which is managed by the BFI and supports the creation of distinctive, quality content for young audiences. The fund is intended to provide content that informs our understanding of the world, stimulates knowledge and learning, while representing diversity and alternative viewpoints. DeAPlaneta Entertainment owns and manages the consumer product rights to the series worldwide.

This slideshow requires JavaScript.

DeAPlaneta Entertainment at Brand Licensing Europe 2023

DeAPlaneta Entertainment team will be present, another year, at Brand Licensing Europe Visit us at our stand (D141) to keep you updated with all the news of our IPs.

MILO

Series (1st season: 52×11′ + 2nd season: 52×11′). A bright, colourful series for a preschool audiences. Winner of the 2022 Best Children’s Series at the British Animation Awards.
Production companies: DeAPlaneta Entertainment and Fourth Wall
Status: Season 1 completed + Season 2 in production. Broadcasted in 4 continents and dubbed into dozens of languages. DeAPlaneta Entertainment manages both the Media and the L&M rights of the brand.
What’s about?: Meet Milo, an adventurous 5-year-old cat who loves to use role-play to explore the amazing world of jobs and vocations with his best friends, Lofty and Lark. Milo loves meeting all the different people who come into his parents’ dry cleaning shop to get their outfits cleaned. As soon as Milo starts to wonder what it would be like to be a fireman, or detective, or an astronaut when he grows up, off he goes on a role-playing adventure!

BLE MILO

MIRACULOUS LADYBUG

A global pop phenomenon based on the animated adventure series of the same name created by ZAG and co-produced with ON Kids & Family. A 360º franchise that includes: the television series , theatrical movies and TV movies, global licensing, digital content, video games and a live musical show, among others. The series is broadcasted in more than 120 markets and has achieved #1 ratings in several territories, attracting fans of all ages worldwide.
Status: DeAPlaneta Entertainment is the L&M agent of the brand in Spain, Portugal, Italy, CEE (including Poland), and Greece.
What’s about?: Miraculous: The Adventures of Ladybug and Cat Noir narrates the adventures of Marinette, a teenager who seems ordinary but leads a busy double life: when she’s not in the clouds daydreaming about her adored Adrien, she transforms into the superheroine “Ladybug”. What Marinette doesn’t realize is that Adrien also has a secret identity calling himself “Cat Noir”.

BLE MIRACULOUS

MONSTER SHAKER

Series (First season: 52×11′). A new animated series which offers kids an energetic and funny cocktail of adventure, comedy, and fantasy. The perfect recipe for children 6 to 10 years old!
Production companies: DeAPlaneta Entertainment, GO-N Productions & UMEDIA Production
Status: First season completed. DeAPlaneta Entertainment manages Media and L&M rights.
What’s about?: Based on successful books by Mr. Tan and Mathilde Domecq, this epic adventure comedy is a childhood dream come true: nine-year old Justin winds up with a magic shaker that he can use to make tons of crazy monsters with awesome powers. Each monster has its own “recipe”, and Justin and his older sister Gwen (12) must work as a team to patch up the damage created by them. For every adventure, Justin and Gwen have no choice but to come to an agreement, working together to save the day and get the monsters back in the shaker.

MONSTER SHAKER

HERO INSIDE

Series (First season: 11×13′). One day, the superhero from my comic book comes to life! Only those with a vivid imagination can summon their superhero! A new era of animation and the rise of a blockbuster superhero animation.
Production companies: CJ Entertainment + Million Volt + YGG Global Ltd. + Tencent Video
Status: First season completed. Already broadcasting in South Korea. Q4 2023 and Q1 2024: Distributed worldwide through Warner Bros. Discovery (Cartoon Network & HBO Max). DeAPlaneta Entertainment manages L&M rights and second-window Media rights (Europe & LATAM).
What’s about?: Scott, a cartoonist and free spirit, mysteriously vanished after drawing 100 superheroes across 100 comic books, without ever publishing. His proofread books dispersed across San Francisco, triggering odd occurrences. Mike, 13-year-old boy, stumbles upon one of Scott’s books, Crying Man, when he casually says the hero’s name ‘Crying Man?’, Crying Man jumps out from the book, and his life changes completely.

hero inside

MAGIC LILLY

Series (26×22′). Magic Lilly is an animated comedy-fantasy-adventure series based on the successful book series Hexe Lilli, by Knister (1st book published in 1992; 28 millions books sold in Germany, Spain, China, South Korea, France, Mexico, Italy, Netherlands, Brazil, Sweden, Turkey, Israel and many more…), and the animated series Lilly, the Witch.
Production companies: BWater Animation Studio (Spain) + The Magic Lilly Company (Germany), with the participation of TVE (Televisión Española) and TVC (Televisió de Catalunya). A German broadcaster is going to be announced soon. DeAPlaneta Entertainment is the Global Distributor of the series.
Status: In development
What’s about?: For the past 5 years, Lilly has had a whirlwind education in magic and adventure ever since meeting her best friend, a small, very smart dragon named Hector, who entrusted her with the coveted “Book of Spells”. Lilly has learned magic and practiced control of her powers for the good of others. Now, Lilly is about to face her biggest challenge yet as she embarks on a journey to recover a missing chapter from the Book before an evil magical foe who wants to steal them all.​

MAGIC_LILLY

 

DeAPlaneta Entertainment nominated for the Cartoon Forum Tributes 2023

Cartoon Forum, the European forum for the co-production of animated TV series, unveiled yesterday the list of nominees for the 2023 Cartoon Forum Tributes

Cartoon Forum, the European forum for the co-production of animated TV series, unveiled yesterday the list of nominees for the 2023 Cartoon Forum Tributes, which recognize the most outstanding names in European animation this year. DeAPlaneta Entertainment is nominated in the Investor/Distributor of the Year category, along with three other nominees.

These awards will be voted on by the 1,000 professionals attending Cartoon Forum, which will be held in Toulouse from September 18 to 21. The names of the winners in each category will be announced on September 21, at a ceremony held during the event. The press release sent yesterday by the organization stressed that “the diversity of this year’s nominees, regarding both their profiles and the countries from which they hail, reflect the forward momentum of the animation industry across the continent.”

This nomination is the result of DeAPlaneta Entertainment’s continued support of European animation throughout its solid track record. The company, a European leader in the creation and marketing of brands and entertainment content, has been working with the most important companies in the sector on the continent for more than 20 years. DeAPlaneta Entertainment also has a wide territorial presence in Europe, with offices in Spain, Italy, UK, France, Eastern Europe and, recently, Germany.

Since 2000, DeAPlaneta Entertainment has been creating and consolidating strategic agreements with the most important European companies in the entertainment sector, and one of its main objectives is precisely to support European creators, production companies and studios to jointly create brands that can be expanded worldwide. Some of the European productions and brands that stand out in the company’s portfolio over the last two decades are classics such as Maya the Bee or Heidi, also in their new CGI versions (co-production projects with Studio 100, from the Netherlands), as well as current global phenomena such as Miraculous Ladybug (Zag Entertainment/ON Kids & Family), IP for which DeAPlaneta Entertainment has been the European licensing agent (Spain, Italy, Portugal, Greece, Turkey and countries belonging to the CEE territory, including Poland) since 2016.

Other brands managed, distributed and/or co-produced by the company in recent years include: Gormiti, The Smurfs, That’s Joey!, Power Players, Mutant Busters, Vicky the Viking and Pippi Longstocking, among many others. In January 2023, DeAPlaneta Entertainment announced the acquisition of BRB Internacional’s catalog, which meant the inclusion in its portfolio of timeless brands such as David the Gnome, Willy Fog or Dogtanian and the Three Muskehounds, and new IPs such as Bernard. At the end of 2022, the company distributed in Spain Little Nicolas. Happy as Can Be, a French-produced animated feature film directed by Amandine Fredon and Benjamin Massoubre that won the Best Film Award at the Annecy Film Festival 2022 and earned nominations for the Annie Awards 2023 (Best Independent Animated Film), the César Awards 2023 (Best Animated Film) and the European Film Awards 2023 (Best Animated Film).

Currently, DeAPlaneta has in its portfolio several European brands in different stages of development, among which we highlight:

  • Milo: a preschool animated series co-produced with Fourth Wall (UK) whose first season is already broadcasted on four continents and has been dubbed into dozens of languages. Its second season is in production and will be available in the first quarter of 2024.
     
  • Monster Shaker: children’s animated series co-produced with GO-N (France), based on the comic books of the same name by Mathilde Domecq and Mr. Tan, whose first season has already been completed.
     
  • Magic Lilly: a new animated series distributed worldwide by DeaPlaneta Entertainment, based on the successful literary and audiovisual saga born in Germany, Lilly The Witch (Hexe Lilli in its original language), which is currently in pre-production in Spain. It is produced by Bwater Animation Studio (Spain), The Magic Lilly Company (Germany), with the participation of VRT (Belgium).
     
  • Karters: an animated series in pre-production that could be defined as a combination of the magic of My Little Pony and the thrilling races of Mario Kart. This co-production is part of a broader strategic agreement recently signed between DeAPlaneta Entertainment and Mediawan Kids & Family (France) to further develop their brands and become their Master Licensing Agent globally.

This slideshow requires JavaScript.

DeAPlaneta Entertainment reveals the details of the first MetaGuardians NFT comic collection

DeAPlaneta Entertainment is delighted to reveal the details of the first MetaGuardians NFT comic collection starring the Metaverse superheroes.

DeAPlaneta Entertainment recently announced the acquisition of MetaGuardians, an ever-expanding universe of superheroes, villains, sidekicks and, soon, henchmen. MetaGuardians was born in mid-2021 as an NFT collection by Antubel Moreda (designer of uber-popular games including Plants vs. Zombies, Bejeweled and Zombie Gunship Survival) his brother Bernal Moreda, and Kiefer Johnston (MaestroH) The first Superhero Universe in the Metaverse is shaped by the characters’ sarcasm and irreverent humour, the blurring of the boundary between real and virtual worlds, and the commitment of a loyal community of followers, who play a vital role in developing and expanding this universe. The brand already has a significant following in the UK and US.

DeAPlaneta Interactive, DeAPlaneta Entertainment’s digital division, announced the imminent publication of an exclusive MetaGuardians NFT comics collection featuring a total of at least six issues, the first of which will be launched this June. The comics will be exclusively digital publications. They start from a very original premise: a group of friends meet up in the Metaverse, where their avatars, the Metanauts, have a series of exciting adventures. In this world, they have to fight the Villains who see humans as a threat. Their efforts are supported by the MetaGuardians who work to ensure everyone lives together in harmony.

The MetaGuardians comics collection stars Shell, a young university student; Burpees, a middle-aged software engineer; Tixel, a high-school student; and high-flying businesswoman – Seiyu. Together, this diverse bunch of humans are the Metanauts, a group of avatars who meet up in the Metaverse. One day, their jet crashes into Banzai Lemon’s motorbike. This fearless, skilled MetaGuardian is on the run from Silver Colt, the Villain’s fearsome leader. Wounded, Banzai Lemon hands Shell a mysterious capsule containing a Golden Power Stone, which allows the young woman to contact Genesis’ avatar. This first-generation Guardian has been missing for years. The first-ever connection between a human and a mever leads to the birth of a new superheroine: New Genesis. A new era has begun in the MetaGuardians Universe, launching countless exciting, dangerous Metanauts adventures.

This comics collection is DeAPlaneta Entertainment’s first MetaGuardians project. The company will continue expanding the MetaGuardians universe, in order to turn the brand into a global entertainment IP. The Universe will be made available in a range of formats for a range of media. In addition to the NFT comics collection, DeAPlaneta Interactive is developing a new game in which MetaGuardians NFT owners will have numerous advantages: they can use their NFT character as an avatar, and will start out with more powers than the other players. DeAPlaneta Entertainment intends to increase the MetaGuardians presence in all areas of the Metaverse with a collection of interoperable assets. Discord members will be the first to hear the latest news and receive project exclusives, while announcements will also be released on Twitter.

DeAPlaneta is also creating a series of short films for a range of digital platforms and Discord; and a range of agreements and alliances are being signed with strategic partners in order to create physical and web3 digital licensed products.

DeAPlaneta Entertainment acquires “MetaGuardians”, the first metaverse superheroes

DeAPlaneta Entertainment is delighted to announce its acquisition of MetaGuardians, its brand development plans and the calendar of upcoming projects

MetaGuardians is the first collection of Metaverse superheroes. This ever-expanding universe of superheroes, villains, sidekicks and henchmen first came to life as an NFT collection created by brothers Antubel and Bernal Moreda in 2021. Antubel Moreda is the designer of games as popular as Plants vs. Zombies, Bejeweled and Zombie Gunship Survival.

MetaGuardians is a major brand in the US and UK, where most of its followers are based. DeAPlaneta Entertainment incorporated the brand into its digital business division DeAPlaneta Interactive in mid-2022, and has now announced a full acquisition supported by the project’s original founders and creators: Antubel Moreda, Bernal Moreda and Kiefer Johnston (better known as MaestroH in Discord) who will continue their association with the project.

With this acquisition, DeAPlaneta Entertainment aims to consolidate the brand’s major position in English-speaking markets, and to continue to expand the MetaGuardians universe and characters into a global entertainment brand. The DeAPlaneta Interactive team has developed a stunning, and very current story around the project, which will involve the Web3 community and MetaGuardians’ current Discord followers.

This Universe will be made available in a range of formats and media. The first MetaGuardians launch following their incorporation into the DeAPlaneta Entertainment family will be the forthcoming publication of the first issue of an exclusive 6-edition NFT comic book collection. The comic story revolves around a group of friends that meet up in the Metaverse for the most exciting daily adventures. Here, supported by the MetaGuardians, they have to combat villains who see humans as a threat to ensure everyone can live in harmony.

In parallel, DeAPlaneta Interactive is also working on a series of short films for release on a range of digital platforms and Discord. Several deals and alliances with strategic partners are in the pipeline, and will lead to the creation of both physical and digital licensed web3 products.

Naturally, this brand’s forthcoming projects include the development of a new game and an increased presence in all corners of the Metaverse, with a collection of interoperable assets that work on all platforms. Discord members will be the first to hear the latest news and receive project exclusives, while major announcements will also be made on Twitter.

Anna Campistol Agustí, Head of Digital at DeAPlaneta Entertainment,underlined the NFT community’s importance for the brand’s development: “One of our goals is to make MetaGuardians a global brand. As a result, DeAPlaneta Entertainment will rely on the support of the international NFT community to build a successful project for the medium- and long term. Planned MetaGuardians projects include major benefits for this community, who will be key to the brand’s growth and expansion.”

Creators of MetaGuardians, Antubel and Bernal Moreda declared: “DeAPlaneta has always been the perfect MetaGuardians partner, thanks to their audiovisual content and licensing experience. We’re really excited to continue working on the brand following its acquisition and to seeing how our project flourishes in the best possible hands. We will continue our involvement to witness the extraordinary future they will create.”

DeAPlaneta Entertainment launches The Three Musketeers Academy

The first digital collectibles collection of the popular franchise dropped today, a few days after the release of European blockbuster The Three Musketeers – D’Artagnan in several countries

DeAPlaneta Entertainment, coproducer and global licensing agent for The Three Musketeers, in collaboration with Pathé and Chapter 2, has dropped today, April 20th, the first digital collectibles of the popular franchise based on Alexandre Dumas’ revered novel. The launch brings this beloved and timeless franchise into the NFTverse with a collectibles offering that embarks users on a compelling interactive experience as they train to temporarily become Musketeers.

The Three Musketeers Academy collectibles drop will consist of 2,000 unique assets based on a series of male and female cadets, generated randomly from a variety of 150 traits. Cadets will then train to become Musketeers.

Holders of these unique assets will access the academy and train their cadet in one of four randomly assigned schools. Cadets will be guided through the Musketeer onboarding process by one of four mentors (aka one of the four main characters of the franchise): Athos, Aramis, Porthos and D’Artagnan. Once schools and mentors have been assigned, users will undergo initial training for two weeks. Holders will overcome tests including battles on Discord and a quest on The Three Musketeers universe and will gain points and climb positions on a shared scoreboard. During the training process, holders can win all sorts of prizes and take part in movie ticket giveaways, among many other surprises.

This announcement proves DeAPlaneta Entertainment’s commitment to updating one of the most beloved and popular franchises in literature and film, with a range of multiplatform launches throughout 2023. The Three Musketeers Academy collection has launched a few days after the global premiere of The Three Musketeers – D’Artagnan in different European countries in April: France (April 5), Italy (April 6), Germany (Abril 13) and Spain (April 14), among others.

The Three Musketeers – D’Artagnan is the first part of this long-awaited swashbuckling adventure. With a budget of more than €72 million and driven by a star-studded cast and a solid technical crew, the blockbuster is one of this year’s most ambitious European projects. Both D’Artagnan and part two, The Three Musketeers – Milady, are produced by Dimitri Rassam (Little Prince) and Pathé Films (Eiffel, Asterix & Obelix franchise, Notre-Dame on Fire), and coproduced by DeAPlaneta, Constantin Films and M6 Films. Both productions are helmed by filmmaker Martin Bourboulon, director of hit movies including Eiffel and Daddy or Mommy.

The long-awaited adaptations of the most popular and acclaimed French adventure novel of all time feature some of Europe’s most popular film stars: Vincent Cassel (Eastern Promises), Golden Globe nominee Eva Green (Casino Royale), Romain Duris (The New Girlfriend), Pio Marmaï (Ride Above), actor and filmmaker Louis Garrel (Little Women) and 2022 European Film Award Best Actress winner Vicky Krieps (Phantom Thread, Corsage), bring the iconic characters to life. French rising star François Civil (Back to Burgundy) plays D’Artagnan and the captivating Lyna Khoudri (The French Dispatch) plays Constance Bonacieux, his love interest.

In the first part, we meet D’Artagnan, a fearless young man played by François Civil, who is left for dead when he tries to save a woman from being kidnapped. He travels to Paris in an urgent attempt to pin down the men who attacked him. However, he is unaware that his quest will lead him into the heart of a war where the future of France is at stake. Together with Athos (Vincent Cassel), Porthos (Pio Marmaï) and Aramis (Romain Duris) —three brave Musketeers serving the King (Louis Garrel)— D’Artagnan faces the darkest machinations of Cardinal Richelieu. But when he falls madly in love with Constance Bonacieux (Lyna Khoudri), the Queen’s confidant (Vicky Krieps), D’Artagnan will face real danger. D’Artagnan’s passion will put him on the trail of his greatest enemy yet: Milady de Winter (Eva Green).

Milo lands in China via Mango TV

DeAPlaneta Entertainment and Fourth Wall’s award-winning hit animated preschool coproduction MILO launched on Chinese screens on Monday, January 30 via Mango TV

This latest release consolidates the international strategy rolled out for the show, which is already broadcast on four continents, airing in Spain (Clan TV), UK(Milkshake/Channel 5), Portugal (RTP), Poland (MiniMini+ and Pulse TV), Italy (RAI YOYO, DeAJunior and TIM Vision), Australia (ABC Kids), Hungary(MTVA), Switzerland (RSI), Netherlands (Kidzone), former Yugoslavia (Talent Show), Middle East (JimJam and Majid), Russia (Ivi), Latin America(via Cartoonito and HBO Max), Finland (YLE), Sweden (SVT), and Czech Republic (Česká televise). MILO is also coming soon to New Zealand (TVNZ), Portugal (Canal Panda) and Israel (Noga).

MILO is continuing its global expansion with multiple licensing deals, covering several categories (fashion, publishing, educational games and toys, food, etc.) and territories (Spain, Portugal, Italy, France, UK, Ireland, Andorra, Norway, Sweden and Denmark, as well as Latin America and Spanish-speaking areas in the US) Furthermore, this year renowned brand Bandai will roll out the first ever MILO toy range, including soft toys, figurines and playsets, vehicles and electronic educational devices, among others. 

Since its launch in the UK on Channel 5’s kids’ channel Milkshake!, MILO has enjoyed high ratings and reached more than 6 million views on the official YouTube channel in English. MILO has also launched YouTube channels in another five languages (Spanish, LATAM Spanish, Italian, Brazilian Portuguese and Polish), which have accumulated 9.5 million views and 4.1 million individual viewers.

MILO’s community is growing constantly on social media: MILO has over 65K followers on Zigazoo, the biggest social network for kids, and recently created pages on Instagram and Facebook in English, Spanish and Italian, as well as a profile on LinkedIn
MILO (whose first season consists of 52 x 11 minute episodes), is an animated series for preschool audiences with a bright, colourful look that brings a very contemporary graphic style to young children. Accompanied by his good friends Lofty and Lark, MILO uses role play to explore the wonderful world of vocations – from doctors and mechanics, to hairdressers, chefs and postal workers, introducing pre-schoolers to a variety of professions in a positive, fun way.

The series’ underlying message is that all jobs are incredible. The quality of the animation and relevance of its message helped MILO win the 2022 Best Children’s series at the prestigious British Animation Awards, and Bronze at the New York Festivals TV & Film Awards. 

MILO is a preschool television series produced by Fourth Wall and DeAPlaneta Entertainment, a leading European entertainment company. The production was supported by the British Government’s Youth Content Fund, which is managed by the BFI and supports the creation of distinctive and quality content for young audiences. The fund aims to provide content that informs our understanding of the world, stimulate knowledge and learning, while representing diversity and alternative points of view. DeAPlaneta Entertainment owns and manages worldwide consumer products rights for the series. 

DeaPlaneta Entertainment acquires BRB international full library

DeAPlaneta Entertainment has acquired the catalog of kids entertainment company BRB Internacional, founded in 1972 by the late Claudio Biern Boyd, an industry leader and benchmark in the field of global animation.  

This acquisition plays a key role in the growth of DeAPlaneta Entertainment. The company will expand its extensive portfolio of legacy shows —spearheaded by popular cartoons Heidi, Girl of the Alps; 3000 Leagues in Search of Mother; or Maya the Bee— with brands as memorable as Around the World with Willy Fog, Dogtanian and the Three Muskehounds and The World of David, the Gnome, among others.

The agreement with BRB Internacional will allow DeAPlaneta Entertainment to incorporate an additional 1,000 30-minute animated series and feature films in dozens of languages. This optimization of marketable content will provide the company with an unbeatable opportunity to strengthen its position on new media models, including FAST channels and international AVOD platforms. After DeAPlaneta Entertainment’s positive experience with Maya the Bee; Heidi, Girl of the Alps; and 3000 Leagues in Search of Mother, the company expects to see similar results with contents that encourage coviewing given their intergenerational reach and strong educational values  

The acquisition of BRB Internacional’s catalog not only includes broadcast rights for the above-mentioned shows, in several languages, but also operating licenses for new developments and digital content creation on a global level. This agreement will allow DeAPlaneta Entertainment to transform these popular brands into mass-market global entertainment IPs. Diego Ibáñez, Chief Brand Officer of the company, explains: Our goal is to refresh and relaunch these well-known audiovisual offerings using new formats and innovative digital creation strategies, aiming to put them back on the map and introduce them to new audiences.” 

BRB produced unforgettable animation classics, which were acclaimed both in European, Spanish markets and abroad, including Dogtanian and the Three Muskehounds; The World of David, the Gnome or Around the World with Willy Fog, to name just a few. In addition to this selection of timeless classics, the acquisition incorporates some of BRB’s most recent global hits to DeAPlaneta Entertainment’s portfolio, such as Bernard Bear, a major hit in Asian markets and on digital media. Last November, the two Bernard Bear YouTube channels drew a record-breaking 21.4 million views and 8.1 million single viewers.  

On release, BRB’s most popular productions broke viewer records in Spain, and in many other countries. For instance, The World of David, the Gnome was a global success, and was also the first European series broadcast on a children’s channel in US. Kids continue to relate to these characters, and connect with them on television channels around the world and on streaming platforms, including YouTube, where multi-brand channels like BRB and Animakids have reached 11 million viewers and over 5 million single viewers.  
 

MILO Conquers the World

In just over a year, DeAPlaneta Entertainment has signed various deals taking the MILO franchise all around the world

The successful, award-winning preschool animation series produced by Fourth Wall in association with DeAPlaneta Entertainment has grown to include eleven licensing programmes, carving out a path on three continents and being broadcast all over the world.

The licensing programmes include a wide range of fashion-related products, including costumes and accessories by Spanish brand MOM, and a British collection of underwear and urban clothing created by Fashion UK. Character World will design a range of home textiles for the UK and Ireland.

Three publishing deals have now been signed and more are pending. Editorial Planeta Junior and Penguin Random House Portugal will publish a collection of MILO books in Spain and Portugal. Editorial Planeta Mexicana will publish a wide range of reading books, colouring books and audiobooks for sale in Latin America and Spanish speakers in the US.

The alliance between MILO and Tonies GmbH will see the creation of Tonies figures  of the main character with built-in musical or audio content that can be played on a Toniebox. MILO Tonies figures will be marketed in the UK and France, as well as in a number of French-speaking European countries. In Spring 2023, CYP Brands will launch a line of accessories allowing children in Spain, Portugal and Andorra to take their new favourite character to school.

Some of the most recent deals expanding this franchise include one with Educa Borrás, launching a range of educational games such as 2D puzzles in the second quarter of 2023, and with Ravensburger Verlag GbmH who will design MILO jigsaws, boardgames and crafts for pan- European distribution (in Spain, Portugal, Italy, France, the United Kingdom, Ireland, Norway, Sweden, Denmark, Greenland, etc).

The prestigious toy brand Bandai will launch the first toy line of MILO, which will include playsets & figurines, role play, vehicles, electronic educational games and plush toys in spring 2023. The agreement with Bandai as a master toy will reach territories including the UK, Ireland, Spain, Portugal, France, Germany and Italy.

Finally, DeAPlaneta has secured the global expansion of this IP through an alliance with WP Brands, Lotus Global Marketing LATAM and Lotus Brazil, the international agents responsible for respectively managing and strengthening the brand in: Australia, LATAM and Brazil.

MILO has secured significant audience ratings since its UK launch on Milkshake! by Channel 5. It’s also available for online viewing on My5, the VoD platform by the same channel. Since the programme launched in May 2021 in the UK, MILO has reached one million children aged between 4 and 15, achieving an average audience of 53,000 children and 17% share.* MILO has also achieved over 4 million views on its official English YouTube channel, and YouTube channels are also available: Spanish, Latin American Spanish, Italian, Portuguese and Polish. Together, these channels have accumulated over 9 million views and 3.7 million unique users.

*Source: BARB, Broadcasters’ Audience Research Board, February 2022

The series is currently broadcast in Spain (Clan TV), Portugal (RTP), Poland (MiniMini+ and Pulse TV), Italy (RAI YOYO, DeAJunior and TIM Vision), Australia (ABC Kids), Hungary (MTVA), Switzerland (RSI), the Baltic Countries (Kidzone), Former Yugoslavia (Talent Show), the Middle East (JimJam and Majid), Russia (Ivi), Latin America (Cartoonito and HBO Max), Finland (YLE), Sweden (SVT) and the Czech Republic (Česká televise). It will also be released in New Zealand (TVNZ), Portugal (Canal Panda) and China (Mango TV).

MILO (whose first season consists of 52 x 11 minute episodes), is an animated series for preschool audiences with a bright, colourful look that brings a very contemporary graphic style to young children. Accompanied by his good friends Lofty and Lark, MILO uses role play to explore the wonderful world of vocations – from doctors and mechanics, to hairdressers, chefs and postal workers, introducing pre-schoolers to a variety of professions in a positive, fun way. The series’ underlying message is that all jobs are INCREDIBLE. The quality of the animation and relevance of its message helped MILO win the 2022 Best Children’s series at the prestigious British Animation Awards, and Bronze at the New York Festivals TV & Film Awards.

MILO is a preschool television series produced by Fourth Wall in association with DeAPlaneta Entertainment, a leading European entertainment company. The production was supported by the British Government’s Youth Content Fund, which is managed by the BFI and supports the creation of distinctive and quality content for young audiences. The fund aims to provide content that informs our understanding of the world, stimulate knowledge and learning, while representing diversity and alternative points of view. DeAPlaneta Entertainment owns and manages worldwide consumer products rights for the series.

URODA Polska and DeAPlaneta Entertainment agree to take The Smurfs into children’s hygiene and perfume

Uroda Polska, one of Europe’s leading hygiene and perfume manufacturers and distributors, has just signed a DeAPlaneta Entertainment deal to bring one of its most popular IPs: The Smurfs to its family hygiene collection.

This agreement will lead to the distribution of limited edition perfume and hygiene products for children across Central and Eastern Europe, bringing these classic funny characters to another new generation and extending their over fifty-year history. The Smurf collection will feature a range of soaps, bath salts, deodorants, lotions and much more, available from a range of physical points of sale (including Auchan, Carrefour, Real, Makro, Tesco, Drogerie Natura, Hebe and Biedronka,) and e-commerce platforms as of this November.

This historic brand is based on the characters and the universe created by Belgian cartoonist Peyo in 1958, and now more present than ever thanks to new films and series: from hits combining live action and animation such as The Smurfs (2011) or The Smurfs 2 (2013), CGI features like Smurfs: The Lost Village (2017) and the latest The Smurfs CGI series for 5-12 year olds (2021+) broadcast on Nickelodeon. The popularity and relevance of this fresh historic brand led leading youth fashion group Inditex to devote several retail collections to the brand.

 

The Smurfs Join Forces with Maspex to Conquer the Baltic Countries

Maspex, the biggest food company in Central and Eastern Europe, signed a deal with DeAPlaneta Entertainment to launch a collection of their most important products in Poland, Estonia, Latvia and Lithuania featuring The Smurfs

The Smurfs will star in a range of branded food products including Puchatek (instant cocoa drink), Lubella (pasta) and Łowicz (jams). This limited edition will be available in Kaufland chain of stores from November 2022.

This agreement gives DeAPlaneta Entertainment a strong position in the Eastern European Food & Beverages sector.

The Smurfs is a historic brand based on the characters and universe created by Belgian cartoonist Peyo in 1958. They have maintained their position as a leading IP thanks to notable launches, including animated and live actions films and the new CGI series for 5-12 year olds on Nickelodeon, as well as retail collections with leading youth fashion group: Inditex retail.

ZAG and Ferrero Partner for New Miraculous™ Promotion Across Europe

Award-winning global independent animation studio ZAG has signed with famed Italian Chocolatier Ferrero for a European multi-territory in-store fall promotion for its flagship property, Miraculous – Tales of Ladybug and Cat Noir, commencing October 2022, across its Kinder Surprise Maxi 100g eggs.  The announcement was made today by Jeremy Zag, Founder and CEO, ZAG

 Brokered by ZAG and DeAPlaneta Entertainment, ZAG’s Miraculous Spanish co-production partner and licensing agent, the promotion kicks off just time for the holiday season with Ferrero’s Kinder Surprise Maxi 100g egg featuring eight characters from the globally loved brand.  They include Ladybug, Shadow Moth, Rena Furtive, and Vesperia from the Miraculous TV series; Astrocat, Cosmobug, and Eagle from the Miraculous World: New York – United HeroeZ animated special, and Renren from Miraculous World: Shanghai – The Legend of Ladydragon. “Ferrero’s Kinder Surprise eggs continue to be as popular today as ever with children and adults alike,” commented Hyde Schram, Vice President, Global Partnerships at ZAG, who reports to Julian Zag, EVP, Global Operations and Head of Consumer Products.  “With this new promotion, we are once again combining two powerful brands to bring these tasty chocolate treats and beloved characters to existing and new audiences across Europe.”

Ferrero’s chocolate and confectionery products are well-known among families and children and their marketing strategy is one of the finest of the market,” added Sara Redolfi, Category Manager at DeAPlaneta Entertainment.  “We have been collaborating with Ferrero since 2018, and they continue to be a strategic partner for the Miraculous™ – Tales of Ladybug & Cat Noir brand. We are confident that the target audience will respond enthusiastically to the promotion.”

Miraculous™ – Tales of Ladybug & Cat Noir continues to be everyone’s favorite superhero story and is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years. Available in over 120 countries, season five of the series started to roll-out this fall, to be followed by the highly anticipated $US100M+ animated feature to be supported by several yet unannounced cobranded partnerships with some of the most influential companies across the globe across numerous consumer products categories.  With a core audience of 52% girls and 48% boys ages 6-12, and a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 30 billion views on YouTube (authorized and user-generated content); over 200 million downloads of the official app; and over 400+ million plays on Roblox. Over 280 million products have been sold and retail sales have surpassed US$1B worldwide to date.   Miraculous is the winner of 29 awards and was a finalist for Best Licensed Brand among perennial classics in the Licensing International Excellence Awards, 2022.

The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™ – Tales of Ladybug & Cat Noir, created by ZAG and co-produced with Method Animation (Mediawan Kids & Family), follows the adventures of two seemingly typical teens with secret identities, Marinette, and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, their beloved City of Lights, can they beat the unexpected villains? 

 

Hit pre-school series Milo lands in Italy on 26 October

Milo, the award-winning series produced by Fourth Wall in association with DeAPlaneta Entertainment, will premiere on Rai YOYO, the TV channel for 4-7 year olds belonging to Italian pubcaster RAI, on 26 October

Lucia Vismara, Head of Media Sales Italy, CEE and Eastern Countries at DeAPlaneta Entertainment notes: “After all MILO’s major international successes around the world, we are delighted to announce the series launch on an Italian public channel with such a loyal audience as RAI YOYO. This new deal confirms Milo’s global expansion is unstoppable!”

Annalisa Liberi, Head of Acquisitions at Rai KIDS, adds: “We are happy to welcome MILO to Rai Yoyo: this brilliant series allows our children to explore the world of vocations, and learn that every job is incredible.”

Series hero Milo is an adventurous five-year-old cat, who, together with his best friends Lofty and Lark, uses role play to explore the wonderful world of vocations: from doctors and mechanics, to hairdressers, chefs and postal workers, introducing pre-schoolers to a variety of professions in a positive, fun and inclusive way. The series’ underlying message is that all jobs are AMAZING and children can be anything they want to be when they grow up.

Since its UK launch on Milkshake! Milo has achieved big ratings and won major industry awards including the 2022 British Animation Awards (held in March) and the Bronze 2022 NEWYORKFESTIVALS© TV & Film Award.

The series is now broadcast in the UK (Milkshake!)  Spain (Clan TV), Poland (MiniMini+ & Pulse TV), Italy (DeAJunior), Australia (ABC Kids), Hungary (MTVA), Latin America (HBO MAX) and Finland (YLE) and has recently launched in China (Mango TV),   the Czech Republic (Česká televise), Sweden (SVT), the Baltic Countries and MENA (Middle East North Africa). It’s also coming soon to Portugal (RTP).

Thanks to multiple deals since 2020, when the property was launched, DeAPlaneta Entertainment has positioned MILO as one of the most prolific series in the pre-school licensing sector. These agreements cover a wide range of products, including: toys, educational games, editorial publications, school accessories, clothes, etc.

Milo was produced by Fourth Wall in association with DeAPlaneta Entertainment. The production was supported by the British Government’s Young Audiences Content Fund, which is managed by the BFI and is designed to support the creation of distinctive, quality content for young audiences. The fund aims to provide content that informs our understanding of the world, stimulates knowledge and learning, while representing diversity and alternative points of view.